Udemy – 3 Videos Every Brand Needs By Paul Steven Forrest

Every business has a story worth sharing—but most owners don’t know where to start. In this simple and practical course, Sarah Thatcher, owner of the Orchard House Inn in Virginia, teaches you the three videos every brand needs to build trust, connect with customers, and stand out online. When Sarah and her husband bought their 150-year-old inn, they didn’t have a marketing team or a big budget. What they did have was their phone, natural light, and a story worth telling. Using simple videos—shot with no crew and very little gear—they connected with guests, shared their values, and grew their business organically.

In this course, you’ll learn how to:

• Tell your Origin Story with honesty and clarity
• Create a Values Video that shows what your brand truly believes
• Capture Guest Reviews that build trust and credibility
• Use light, framing, and natural moments to make your content feel genuine
• Share content consistently without feeling overwhelmed