Udemy – [2025] Facebook Ads & Instagram Ads Total Mastery Class

Taught by Jacob Handley a Fortune 500-experienced full-stack marketer and exited/current digital agency founder. This course gives you a complete intro and fundamental breakdown of Facebook & Instagram Ads from a hands-on perspective.

Whether you’re an entrepreneur, freelancer, or aspiring PPC media buyer, this course dives into the essential skills you need to succeed: Meta Ads Manager structure, custom and lookalike audiences, basic pixel setup and purpose, retargeting campaigns, and even live case study examples from Jacob’s work to show this working in real time. Through real-world examples and a live campaign buildout, you’ll see exactly how high-performing ad strategies are planned, launched, and optimized.

What’s Inside:

• A full walkthrough of Ads Manager
• How to use custom & lookalike audiences effectively
• Pixel installation and event tracking & learning why its one of your post powerful tools.
• Retargeting strategies that drive ROI
• Campaign objectives explained (Traffic, Engagement, Awareness, etc.)
• The ability to directly message Jacob 1 to 3 of your pressing Media Buying questions (Only applies to first 50 students) 

Perfect for those who want to level up their media buying skills or get started with Meta Ads without wasting time.

• Rookie PPC people who want to take their PPC skills to the next level.
• People who have wanted to learn online ads but dont know where to start.