Description
What you’ll learn
- Understand what marketing is and why we need it in tech
- Define product marketing and its position in a high tech company
- Frame the product workflow and identify relevant stakeholders
- Find the resources to create product marketing value
- State the responsibilities of a product marketing manager
- Conduct market research & competitive analysis
- Classify market segmentation, customer profiles, and Jobs To Be Done
- Define product positioning & messaging
- Formulate high-level GTM strategy
- Apply sales & customer success enablement program
- Master pricing principles
- Strategize product marketing content
- Contribute product feature suggestions
- Comprehend product communication
- Help optimize the product user journey
- Resolve common product marketing disputes
- Distinguish between B2B & B2C tech product marketing
- Identify the key traits of an outstanding product marketing manager
- Come prepared for the PMM hiring process in high-tech
- Introduce product marketing to peers effectively to enhance work collaboration
Requirements
No marketing experience is needed, just a minimum familiarity with the high-tech field. You’ll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored for tech product marketing professionals.
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