Creating Professional Grade Brand Imagery (Step-by-Step Instruction)
What you’ll learn
Brand photography
Shooting with products
Incorporating storytelling with photos
Cropping photos
Creating advertisements
Generating media assets for clients
Requirements
Camera
Lightroom or Photo Editing Software
Product to shoot with
Description
Do you want to create product photography on a professional commercial level? This course will show you the essentials on shooting photos as well as where to apply them. Arnold is a professional commercial photographer and have worked with clients like Timberland, Lululemon, Godiva throughout a range of photo work. He has over 10 years experience in the marketing field and his work has been published in international magazines. —This course will teach you the fundamentals behind gathering information, the systems to use, and putting it all together to create graphics that will be used for advertisements, websites, and more… Because product photography is more than just snapping a photo. Product photography has a job and it is to capture the story of an object and communicate that with the eye of the viewer.Our class will dive into what makes up a good product photo and how you can incorporate tiny details that differentiate your work and an amateur photographer’s. This class draws from real life experience and gives you a practical step by step instruction to excel at your product photography.Curriculum:•Behind the scenes of real client work•All angles of product photography•Behind the scenes from a beach photoshoot in Hawai’i•Framing tips•Branding Analysis•The thought process behind shooting, framing, and pruning•How to create media assets from scratch•Planning•Natural light photography•Creating assets for commerce and social media•Props & StylingThis course is perfect for:•Freelancers•Photographers (beginner + intermediate)•Business owners•Entrepreneurs•Content CreatorsThis course is perfect for anyone who wants to take professional product photography.If you’re ready to begin, join me on the beautiful island of Maui where we will be shooting product photography for a boutique sunscreen manufacturer!
Overview
Section 1: Intro
Lecture 1 Introduction
Section 2: Brand Analysis
Lecture 2 Finding Graphic Inspiration
Lecture 3 Finding Brand Elements
Lecture 4 Finding Advertisement Inspiration
Lecture 5 Image Analysis
Section 3: In the field Photoshoot (Real life example)
Lecture 6 Shooting the Product
Section 4: Post Processing
Lecture 7 Photo Selection Process
Lecture 8 Post-Processing/Editing Photos
Section 5: Creating Media Assets
Lecture 9 Creating Hero Slider Graphic
Lecture 10 Creating Square Graphic
Lecture 11 Creating Section Graphic
Entrepreneurs,Photographers,Graphic Designers,Freelancers
