This course designed and delivered by Col (Dr) Shabbar Shahid, offers a comprehensive understanding of go-to-market strategy for launching a new product or an existing product in a new market. It is a course suitable for people connected with sales and marketing and those intending to make a career in product marketingTopics like Difference between Normal Marketing Plan and GTM Strategy, Market Analysis and Research, Competitive Positioning and Product Value Proposition, Pricing strategies, Packaging and Segmentation Strategies, Sales and Distribution Strategies and Customer Acquisition, Marketing mix, Branding and Content Marketing, Product Launch and Post-Launch Optimization have been covered in a lucid manner with relevant examples. The course aims at giving the learners a comprehensive understanding of the marketing theory and preparing them to develop and execute an effective go-to-market plans that align with business objectives and customer needs.Students of courses like Bachelors in Business Management (BBM or BBA), or Masters in Business Management (MBA) or post graduate diploma in Business administration will find this course aligned with their course curriculum. The instructor Col (Dr) Shabbar Shahid is an Amy Veteran with a passion for teaching. He is a post graduate mechanical engineer, an MBA, a Chartered Engineer, a Fellow of the Institution of Engineers (India) and a Doctorate in Management. Thus, qualified to speak on the subject.
