If you work as a freelancer or do independent work for clients, the presentation is oftentimes just as important as the designs themselves. Sending a bunch of concepts as separate jpgs over email rarely gets the point across, nor does it represent your ideas in a professional manner.
Displaying your concepts so that clients can clearly see the work that went into it, understand the concept behind it, and can picture the designs in use in their own business – whether for social media, promotion designs or branding – play a huge role in selling the ideas and avoiding any ambivalence or uncertainty from your clients.
In this class I’ll walk you through my steps of putting together a concept package for my clients using a recently designed logo. I’ll go over the different pages I include, the design process and the final package I email out.
