Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This program, includes an industry-relevant curriculum designed to prepare you to succed in the roll of content creator.
As a marketer, it will be important to understand how to optimize and adapt your visual marketing campaigns to different digital platforms. This sounds more conceptual than it really is. The practical skills necessary to achieve this kind of optimization are part of the Photoshop basics.
When you learn the Photoshop interface through hands-on projects, you will have the knowledge to set up new files with the necessary dimensions. For example, you may work on a campaign that requires images for Facebook banners, Instagram stories, and an email newsletter. With the right know-how, you’ll be able to reproduce elements of your campaign with the correct dimensions for each of those platforms so that the messaging and branding is consistent.
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Meta Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins and outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
