Introducing a groundbreaking course designed to demystify the art of naming—whether it’s for your business, product, service, or even your furry friend or child. Led by seasoned Service Designer, Jacob Magnell, this transformative journey blends creativity with practicality, drawing upon design thinking methodologies to unlock the power of names in branding. Throughout the course, participants will embark on an exploration of the essence of names, transcending their role as mere labels to understand their deeper function in evoking emotions, setting expectations, and communicating value. By approaching names as services, attendees will engage in a design process aimed at crafting meaningful and impactful identities that resonate with their audience. Key topics covered include the basics of naming, delving into different types of names and when to use them, as well as the application of service design principles to revolutionize the naming process. Practical workshops provide hands-on experience, guiding participants through exercises designed to spark creativity and refine their naming skills. While the pace may be brisk, participants are encouraged to engage in discussions for extra support, enriching the learning experience for the entire community. Furthermore, the course offers valuable insights from case studies and real-world examples, showcasing both successful and cautionary tales in naming. Participants will gain a deeper understanding of the factors that contribute to effective naming strategies, with in-depth analyses of famous brand names serving as inspiration and learning opportunities. Whether you’re a seasoned entrepreneur, a budding designer, or simply someone seeking to refine their naming skills, this course offers a unique blend of theory and practice to elevate your approach to naming. Join us on this enlightening journey and unlock the transformative potential of names in branding and beyond.
