Marketing for Business: Writing the Perfect Creative Brief for Stakeholders

Confidently write strong creative briefs for stakeholders with brand strategist and designer Liz Pienaar! 

Brand messaging has become vital for companies to understand how to connect and relate to audiences. Creating a clear and authentic brand message begins with—you guessed it!—a strong creative brief. Join Liz as she walks you through the elements that make up a successful creative brief, such as understanding goals, deliverables, budget and timing, key messages, and more.

Together with Liz, you will learn: 

• The purpose of the creative brief
• What should be included in a creative brief 
• How to define the project that needs to be solved 
• How to provide context for media platforms 
• How to identify goals, deliverables, and define success 
• Who the project is intended for and who on the team will execute it 
• How to identify the tone of communication and key brand messages 
• How to budget and schedule your creative project 

Whether you are a project manager or part of a marketing team, this class will empower you to set up your creative projects for success by having a strong foundational brief to lead the project.