The media industry has shifted from linear broadcast and print to an on-demand, platform-driven ecosystem where audience attention is the primary currency. For consultants, that shift demands fluency, not in production, but in the business models, revenue structures, and platform dynamics that drive media strategy today.
This course gives consultants the foundational knowledge to work confidently with media clients. Explore how media companies are structured, how they generate revenue across advertising, subscription, and licensing models, and how regulation and platform dynamics shape strategic decisions. By the end of this course, you’ll be prepared to ask sharper questions, build credibility with creative and commercial stakeholders alike, and show up as a trusted partner in a rapidly transforming industry.
