Marketers can spend hours building campaign briefs that their partners don’t even read, and days waiting on analyst reports they could generate themselves. This course shows you how to use AI to handle both: accelerating your content research and producing structured briefs your team actually uses.
Use general-purpose AI tools to map industry trends, competitor positioning, and customer motivations in minutes. Then tap into business-specific intelligence through Adobe Marketing Agent to evaluate past campaign performance, identify loyalty audiences, and get asset recommendations grounded in your organization’s data. From research, move into brief creation using a structured, repeatable template that covers objectives, audiences, KPIs, channels, and tone—and learn how to adapt that approach for enterprise-scale campaigns. You walk away with a reusable brief template you can apply to your own projects immediately.
