Lens to Launch Portrait Photography Business – Heather Chesky

This crash course will help aspiring photographers transition from hobbyists to professional portrait photographers.

1. Branding: Learning how to communicate with prospects is KEY in order to turn them into paying clients. We will teach you what to say in your social media posts, live videos, and emails so that you’re getting greater reach and visibility. In addition, we’ll take a deep dive on how to structure your website and we’ll provide scripts to convert your website visitors into more inquiries! The bottom line, you’ll learn how to stand out from the competition and wake up to new leads every day!
2. Pricing: If you are unsure of what to charge or desire to replace your day job with your photography income, we will show you exactly how to do that! Not only will we show you what to charge per client to reach your financial goals, but you’ll also walk away knowing exactly what to set aside for business taxes and business costs. Bottom line, you’ll have CLARITY and CONFIDENCE with your pricing. We will even include our Profitable Photographer’s Calculator for you so that no math is required on your part!
3. Marketing: It’s time to master your marketing. It doesn’t matter if you have a few hundred or a few thousand social media followers because we will show you how to get new bookings fast! Not only that, but we include our highest-performing marketing scripts that past students have used to book clients within hours!