Konstantinos Doulgeridis – The Best Meta Ads Course in the World

Each module builds on the previous one, guiding you step by step from beginner to fully equipped to launch high-performing, profitable ad campaigns.

MODULE 1: Building Strong Foundations

• Lesson 1: Introduction
• Lesson 2: Facebook Pixel and the Conversions API
• Lesson 3: How Does the Facebook Pixel Identify Its Target Audience?
• Lesson 4: iOS 14.5 and Its Impact on Facebook Advertising
• Lesson 5: How Can I Tell If My Facebook Pixel Is Properly Trained?
• Lesson 6: Ad Accounts Also Undergo Training
• Lesson 7: Know Your Numbers or Don’t Advertise at All!

MODULE 2: Befriending The Algorithm

• Lesson 1: Introduction
• Lesson 2: How Facebook Optimization Works
• Lesson 3: Why You Should Optimize for Purchases or Leads Instead of Earlier Funnel Events
• Lesson 4: Why Traffic Ads Are Ineffective and Why You Should Avoid Them
• Lesson 5: Why My Campaigns Perform Better in the First 24–48 Hours
• Lesson 6: How Duplicating Campaigns Can Save You Time and Money
• Lesson 7: Recap of the Optimization Process
• Lesson 8: Third-Party Apps and Reporting: Statistical Modeling Explained
• Lesson 9: Why Checkouts Are Important Nowadays – The Challenge of Delayed Reporting
• Lesson 10: Why You Should Launch Ads at 6 AM
• Lesson 11: Budgets Are Daily—Don’t Spend Less Than You Should!
• Lesson 12: Understanding Facebook Ads Placements
• Lesson 13: Why Excluding Past Clients Is a Mistake
• Lesson 14: Don’t Mix Different Creative Styles in One Campaign
• Lesson 15: Be Wary of Bad Engagement
• Lesson 16: When to Add New Creatives to a Performing ASC CBO Campaign
• Lesson 17: The Initial Randomness of Results and the Formation of Hot Pockets
• Lesson 18: Why Consolidation Fails and Why You Should Target Multiple Hot Pockets
• Lesson 19: Where Hot Pockets Are Formed
• Lesson 20: How to Start with a New Pixel
• Lesson 21: How to Interpret CPMs Effectively
• Lesson 22: How to Manage AOV Fluctuations

MODULE 3: Refining Your Arsenal

• Lesson 1: Introduction
• Lesson 2: The Crazy Method
• Lesson 3: The Crazy Method for Lead Generation
• Lesson 4: The Stacked LLA Method
• Lesson 5: The Blender Method
• Lesson 6: CBO / Advantage Budget Campaigns
• Lesson 7: ASC: Advantage+ Shopping / Sales Campaigns
• Lesson 8: The Rapid Fire Method
• Lesson 9: Retargeting Structure in Ad Accounts: How Much and When
• Lesson 10: Using Post IDs Effectively
• Lesson 11: Catalog Ads
• Lesson 12: Flexible Ads (Formerly Dynamic Creative Ads)

MODULE 4: No Limit Scaling

• Lesson 1: Introduction
• Lesson 2: How Does an Ad Work? – The Bell Theory
• Lesson 3: Why Spending Less Means Better ROAS
• Lesson 4: The One-Campaign Structure and What They Teach All Over the Internet
• Lesson 5: The Concept of the Learning Phase
• Lesson 6: The 20% Scaling Rule and How to Use It
• Lesson 7: The Daily Loop Theory: The Complete Mindset on Creatives (Real Case Studies)
• Lesson 8: The Pain Point Method (Using ChatGPT)
• Lesson 9: Review Cluster Analysis (Using ChatGPT)
• Lesson 10: Why Working with Average Results Is Important
• Lesson 11: Good and Bad Periods – Attack Periods – Promotions and Offers
• Lesson 12: Scaling Across Multiple Countries
• Lesson 13: Testing While Scaling: The One-Variable Rule
• Lesson 14: Identify Where Your Numbers Fail and Why You Can’t Scale
• Lesson 15: How to Tell If Your Creatives Are Helping You Scale
• Lesson 16: If It Is Too Easy, You Haven’t Scaled Enough
• Lesson 17: The Usain Bolt Concept

MODULE 5: What They Don’t Tell You

• Lesson 1: Introduction
• Lesson 2: Getting Banned or Shadowbanned on Facebook
• Lesson 3: Why Payment Failures Are a Problem
• Lesson 4: Facebook Representatives
• Lesson 5: Can You Trust A/B Testing? Let’s Talk About Platform Simplification
• Lesson 6: Should You Use Automated Rules?
• Lesson 7: How to File a Copyright Claim Against People Who Copy You
• Lesson 8: The Facebook Ads Library
• Lesson 9: Incremental and Lift Studies

MODULE 6:Recap

• Lesson 1: Introduction
• Lesson 2: A Guide to Ads Manager Settings and Campaign Creation
• Lesson 3: Audiences and How to Create Them
• Lesson 4: Events Manager: What to Look For
• Lesson 5: Other Key Elements: Facebook Page Score and Ad Account Settings
• Lesson 6: Setting Up Your Columns and Explaining All the Metrics

MODULE 7: Putting It All Together

• Lesson 1: CBO / ASC Optimization (Live Ad Accounts Case Studies)
• Lesson 2: Cost Caps / Bid Caps (Live Ad Accounts Case Studies)
• Lesson 3: A Sneak Peek at the Inner Circle (Live Ad Accounts Case Studies)
• Lesson 4: The Chosen 5 (Live Ad Accounts Case Studies)