Illustrate for Merchandise: Transform Your Artwork Into Products

Between her own brand, Alicia Souza, and her kids merchandise line, Auntie Alie, Alicia Souza has been in the business of designing and selling fun, colorful products for more than a decade. Join Alicia as she dives deep into her process and shares the tips and tricks she’s learned over the years as she traces her journey from illustrator, to Instagram sensation with 380k+ followers and counting, to entrepreneur. From conceptualizing and illustrating, to manufacturing and packaging, you’ll learn how to create a personalized product from scratch. Take the first steps in turning illustration from a hobby to a side hustle, or do it for the joy of creating something bigger than just the page.

Preview

1 image