Why should you care to make your food videos cinematic? You could make it flat, you could use a probe lens (like everyone else) to get the miniature push in shot. In my case, I found out why in March 2015 when I first saw 12 things you can do with an egg by Food People Places. It was visually and rhythmically stimulating, unlike a TV commercial which is often too short and has the same formula as one another. It was the first time in my life I realized it was possible for me to create such a work of art without having an enormous budget.
So in the past 8 years, I have made more than 200 cinematic food videos for many restaurants, F&B brands locally and internationally. I’m going to share with you both the technical and the business sides of making cinematic food videos for a living.
Making food videos is not hard. Don’t believe me? Just go on Youtube and TikTok, you can easily find countless number of food videos. These videos are valuable for their information and educational value. But let’s be honest, they don’t look very pleasing, they don’t intrigue strong emotional responses from the viewers. I want to show you how you can make your food videos more visually appealing, attention catching and emotionally intriguing.
