Effective Logo Design Step-by-Step

In this class. On a genuine case study—the logo I created for one of my clients—I bring you through my 7-step logo design process in this session.

• Learn about the client’s industry.
• Learn about the market and rivals by doing research.
• Develop concepts and choose an art direction by brainstorming.
• Create logo concepts using sketches based on a plan.
• Design: Choose the best logos and digitally implement them.
• Show logo concepts to the customer and receive their approval.
• Deliver—Create a style guide and export logo files.

You’ll have an overview of how to create logos like a pro by the end of this class.