Getting to transmit action, movement and generate the sensation of reality so that people can be reflected or aspire to be the character that appears in these photographs, is what Andrés Cardona achieves in his advertising campaigns of sport and action. The established photographer and director of photography has a long history in advertising photography, working in the sports field for recognized brands such as Nike or Reebok.
In this course, Andrés will teach you how to interpret a client’s brief and show you how to take pictures of sports in action, playing with the strength and tenacity of the movement. In this case with a professional triathlete, taking to the extreme their movements to freeze them in photographs for an advertising campaign.
