Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives. Branding goes far beyond a product or service–it is the visual language that communicates a company’s purpose and values to its target audience. The founders of Classmate Studio, Fruzsina Folfoldi and Jozsef Kiss have conceptualized and designed these visual identities for brands like Brew Your Mind Brewery and organizations like Budapest Design Week. What’s more, they both work remotely and collaboratively throughout Hungary, Scotland and Finland.
In this online course, learn how to create a visual identity based on a truly original concept. Fruzsina and Jozsef guide you through elevating a brand’s design, strategy, and campaigns. Expand your design toolkit while by exploring the art of collaborative work and connecting a brand’s purpose to its visual ecosystem.
Meet Fruzsina Folfoldi and Jozsef Kiss, the founders of Classmate Studio, and your teachers for this course. Hear about their creative journey, which started when they met in university and led them to start their own design studio, before learning about their inspiration and influences. Get an overview of the principles of modern design. Discover how to best approach a project for a brand by developing a unique concept. Learn how to tackle the brief before exploring was to establish your brand’s design strategy. Your teachers discuss the importance of finding the balance between productivity and taking a break to reconnect with your creativity.
