Learn how to give brands an identity by developing memorable minimalist logos from start to finish using Adobe image and text editing software “Design has given my life freedom—freedom to live how I want, and the freedom to create for the pure love of it.” It’s also something graphic designer Alex Aperios believes has the power to change the perception of a brand. He specializes in creating logos and brand identities for clients in a variety of industries, from fashion to music, and is the founder of his own design studio in London. In this online course, Alex teaches you how to develop memorable, minimalist logos from start to finish. Learn to use Illustrator, InDesign, and Photoshop to create timeless designs that capture a brand’s personality and stand out from the crowd.
Begin the course by getting to know brand identity and logo designer Alex Aperios. Hear how he turned his childhood love for design into a full-time career, along with the influences that inspire the work he creates. Get an introduction to logo design, the principles that apply to the process, and how to break the rules for innovative results. Learn what a discovery meeting is before beginning your research and creating a mood board with your client and brief in mind. Time to create your logo! Start by sketching your ideas, then transform them into high-quality photos in Illustrator. Add texture and depth to your designs in Photoshop with Alex as your guide.
