Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world. ¨Visual anthropology analyzes what the way of dressing or decorating the house communicates who a person is or what a culture is like.¨, says visual anthropologist Franklin Lopes. For him, this discipline not only helps companies understand consumption patterns, but also takes a new look at already known subjects, awakening our creativity and giving new meaning to what we see. Franklin has already carried out research using visual anthropology methods for clients such as Itaú Cultural, Natura, Unilever and UNICEF. In this online course, Franklin will teach the basic concepts and tools of visual anthropology, such as fieldwork, observation, photography, video, text, and audio. These are ways of interpreting and representing codes and symbols that govern everyday life. Explore the images as documents and discover a different way of understanding and being in the world!
To begin with, Franklin Lopes will talk about his education, professional career and the autobiographical nature of his research. He will also talk about his great inspiration: everyday life, the most ordinary and commonplace. In addition, he will present his references, ranging from sociologists to film directors and photographers. Later, the teacher will explain what it is, what it is for and what are the main applications of visual anthropology. It will also show the importance and limitations of the sense of sight for this discipline and will address ways to decondition your gaze. From there, you will understand the role of objects in the construction of identity and the difference between materiality and materialism. In addition, Franklin will teach you how to understand and use images as documents.
