Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance. Logos have the power to create an immediate and meaningful connection between the brand and the customer. Designer Rich Baird says an effective logo needs to be distinctive and useful. And how that’s achieved doesn’t really matter. Rich takes inspiration from the past to create modern, memorable logos that can maintain meaning over time. In this online course, Rich teaches you how to explore modernist approaches to designing powerful logos. Rich brings you through a number of form-making techniques to add to your skillset, derived from modernist mid-century design. He explains how use-cases can generate a practical form and creative framework to communicate with clients.
Start by getting to know your teacher, Rich Baird, and a bit about his journey with design. He also takes you through his influences, from Mitsubishi to Akogare. Then, explore what makes for a good logo, cover a few form-making techniques, and learn a bit about compounding. Rich also guides you through some use-cases to help define your parameters and tackle your logo. Next, interrogate the brief for potential pathways and generate some visual ideas. Examine concepts and relate them back to your main objectives, before moving your sketches to the computer to explore different directions. Afterward, learn a bit about what to expect from client feedback and how to respond to it.
