A brand identity design is the visual language that is spoken between a company or organization and its audience. When a brand’s visual elements are drawn by hand, there is a much more personal experience for a potential customer. Graphic designer Jon Contino affirms that if a human being made what you’re holding, wearing or seeing, that’s what makes it special.
With clients like Google, AT&T, Coca-Cola, and Nike, Jon takes you through his creative process behind creating hand-drawn brand identities. Bring a sense of style and personality to your branding by creating a one-of-a-kind design that started out with just pencil and paper.
Meet Jon Contino, graphic designer, illustrator, creative director of Contino branding studio, and your teacher for this course. Hear about his early discovery of graphic design when playing in a rock band as a teenager, and how it led him to start his own studio years later. He also shares his sources of inspiration and the influences that have shaped his work.
Start your project by first getting your logo ideas on paper to develop a concept. Once you’ve got your initial ideas sketched, Jon shows you how to do market research to explore existing logos and competition. With a better understanding of your logo design, create a mood board with references that inspire you before putting it all together.
