Domestika – Editorial Strategy for Unique Branded Content

Have you ever heard of a branded content manager? It’s a career that sits at the crossroads between marketing, writing, and production follow-up. It’s also the happy place of Morgane Escoffier⁠—head of editorial content at Ogilvy Paris. She knows how to anticipate trends better than anyone as well as how to tell original stories with the power to generate lots of buzz about your brand. In this online course, learn all there is to know about creating an editorial line and branded content.

Discover that authenticity and originality are key and find out how to write a mission statement and create content for social media. Are you ready to tell some great stories?