Designer and start-up consultant Pablo Alaejos believes that an idea for a successful digital business can come from anywhere, the most important thing is knowing how to implement it! After more than twelve years as a project consultant in the United Kingdom, Spain, and Argentina, experience has taught Pablo that knowing how to pinpoint the needs and understand the emotions of the users is a must before starting out on any business venture. In this course, learn how to create a digital business and launch new products in a short space of time and with a minimal budget. Devise a low-risk business strategy and put the idea you’ve had in your head to the test by developing a prototype. The user experience and a human-centered approach are at the forefront every step of the way.
