If you want to develop a practical and effective visual identity manual, designer and illustrator Gilian Gomes is the ideal person to accompany you on your journey. As a branding specialist, he creates designs for brands and packaging with relevant messages without losing sight of the strategic focus.
In this course, learn to create a visual identity manual from start to finish. Gilian teaches you the foundations of a manual and the differences between a brand, a visual identity, and branding. By the end, you’ll have all the tools to present a professional visual identity manual ready for the client’s use.
If you’re also interested in mastering Illustrator and its main tools for composing impactful graphic pieces, take a look at Gilian Gomes’ first course Adobe Illustrator: Graphic Design for Beginners.
