A branding system should be two things: easily recognizable by customers and aesthetically pleasing to the eye. Designer and illustrator Adam G, who has worked with corporate giants like American Express, HP, and Citibank, specializes in getting maximum creativity out of minimalist and strategic brand identities. In this online course, he teaches you how to embrace the rules and parameters of graphic design in order to unleash creativity within your brand’s visual identity. Adam takes you through his creative process and teaches you everything from the initial concept development to applying the final design to a physical product. By the end of this course, you will have learned how to use minimalist designs to maximize any brand’s visibility.
