If you’re already working in the field or have a personal project or initiative you want to get out there, then this is the course for you! In this online course, Dani Granatta, advertising and innovation specialist, teaches you how to conceptualize, sell, and produce your own advertising campaigns.
What’s included in this course?
Start by getting familiarized with Daniel Granatta’s work and influences. Next, Daniel explains the importance of knowing how to conceptualize and takes you on a brief tour of the history of advertising. He gives you an overview of some of the most famous brands and campaigns to date, the evolution of the platforms used for each of these, and the needs of different target audiences.
Now that you have a bit of context, it’s time to learn how to make mental associations with different techniques and to discover the importance of playing with the narrator’s point of view.
