DIY Branding for Beginners: Design a Unique Logo Using Canva

Do you need an amazing logo for your business or personal brand? Do you want to be able to create it yourself with ease? A skillfully designed logo strengthens brand recognition and distills the essence of your brand’s aesthetic—however, getting that perfect logo isn’t always an easy process, until now!

In this class, you will learn how to use the incredibly intuitive and user-friendly platform of Canva to design your own logo and define your brand. I’ve infused each lesson of this class with digital branding principles. You’ll learn what I wish I knew when I got started, and the insights I’ve developed in my last 15 years as a Founder and Creative Director in the digital branding field. 

We’ll cover:

• The basic principles of a good logo,
• The foundational branding skills of identifying your target audience and conducting a competitor analysis,
• How to research and define your color palette and visual style, 
• How to gather inspiration from other logos in your market/industry,
• The Canva platform and how to design within it,
• How to work in Canva to build upon templates with custom elements, colors, and font, to create a unique logo,
• How to create logo variations and how to pick your favorite one,
• How to make sure our logos work on various mediums and in multiple sizes,
• And how to finalize and export your logo in Canva, so you can begin using it!