Key tools to create a digital marketing campaignSelecting transcript lines in this section will navigate to timestamp in the video- [Anson] The number of online digital marketing tools available today can be overwhelming. With so many tools available, it can be difficult to decide where to start and even more difficult to integrate your efforts to create a unified digital marketing campaign. Understanding which tools are most useful and how they can be combined for a synergistic marketing effect is paramount to being a successful online marketer. I’m going to walk you through how to put together a multi-part online marketing campaign from start to finish. We’ll go over everything from the planning stage to implementation, to campaign analysis, using top-of-the-line marketing tools the whole way through. I’m Anson Alexander, and over the last decade, I’ve reached tens of millions of people through my online marketing efforts. If you are ready to put your marketing knowledge to the test and implement a live digital marketing campaign, come join me in my LinkedIn learning course on how to create a digital marketing campaign from start to finish.What you should know before watching this courseSelecting transcript lines in this section will navigate to timestamp in the video- [Instructor] Before we get started with the course, there are a few things that I think you should know. In regards to course preparation, I feel it’s best if you come in with a foundational understanding of marketing, and more specifically, digital marketing. I’ll be going over quite a few marketing concepts as we move through our campaign, and may not explain each one in detail. Also, be ready to move in and out of a number of different tools relatively quickly. We dive right into creating a marketing campaign in this course, and I’m not going to be showing the account setup process, and will not be able to cover all of the features of each tool used. I hope that I can help you get started with each tool, and that you can then expand on what you’ve learned after the course. A couple of other things that you should know. During this course, I’ll be using a fictional company called Two Trees Olive Oil for demonstration purposes. At times, however, I’ll be accessing tools with other accounts that have real data in them, to best demonstrate certain processes and concepts. Aside from that, be ready to learn and start a new marketing campaign.
