Data Driven Marketing A-Z: Improve Your Campaign Performance

What you’ll learn

• Understand Data Driven Marketing
• Calculate Cost Per Lead (CPL)
• Calculate Lead To Close Ration
• Launch a Campaign
• Work out the ROI
• Analyse and critically asses a marketing campaign
• Requirements
• Some campaign experience and marketing knowledge will give you a deeper understanding of some concepts
• A passion for marketing and data with really basic knowledge of excel
• Description
• Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That’s where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success.

It is designed with a great fun foundation building up on previous lectures and information all the way till you are ready to launch your own campaign and lastly analyse it. My course will prepare you with realistic concepts so that you can use it right away whether you own your own business, work in marketing or even manage a team and want more from your campaign data.