CreativeLive – The Business of Commercial Photography: The Survival Guide

Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner.

• How to find your style and attract the clients you want
• How to create a bid
• The importance of drafting a treatment
• Estimates and billing for your work
• Planning and scheduling your production
• Tips on memorable branding
• The difference between an Art Director/Agent/Art Buyer
• Techniques for editing your portfolio