Logos are everywhere you look and while it’s easy to take them for granted, they’re the most powerful and pure expressions of graphic design. A brand’s logo is arguably the most important element of it’s visual identity, encompassing what the brand stands for in one unique symbol. That’s why logo design is one of the most in-demand skills today.
Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices to get you started. This class provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights. Regardless of skill, talent level or experience, by the end of this class, you’ll be able to tackle any logo project with skill and precision.
AFTER THIS CLASS YOU’LL BE ABLE TO:
Know essential design terminology, types of logos and how to tackle a creative brief.
Navigate client relationships and d proper file handoffs.
Build a vector monogram, logotype, and a handmade combination mark from scratch.
Customize a wordmark and design a logo fit for a responsive world.
Understand identity and its place in the brand ecosystem.
Formulate and manage a successful logo design creation process.
Use wordlists and mindmapping to assist the ideation process.
Choose a visual approach that is strategic and appropriate for the project.
Take your sketches and turn them into comps in Adobe Illustrator CC.
