As artist’s seeking to join the art-licensing game, we must always be considering different ways in which to promote ourselves and work on establishing new income streams. Making a living at art is a constant hustle! This course addresses a particularly useful marketing too, the sell sheet, used to showcase your beautiful patterns and pattern collections. It is a leap forward in establishing relationships with art directors, agents and manufacturers looking to find artists to license.
You will be guided step-by-step through the process of producing a sell sheet, from learning initial terminology, to selection of art and applying it to mockups, and through to the layout and finalized sales sheet. You will use the Adobe programs Photoshop, Illustrator and inDesign and will get some helpful tips along the way.
You will get verbal guidance that will help you be certain that your sell sheet style completely reflects your style and that the manufacturer senses they can add your art to their product line. Presenting your art and designs to manufacturers is part of the process for potentially getting licensing deals. Either you are submitting your work as an independent artist, or your art licensing agent is, and having a professional presentation is key. You will learn how product mockups made from a blank template can transform your art from a flat repeat pattern without context, to giving it tangible potential!You want to beguile a manufacturer so that they roll the dice, if they can visualize that their product with your art will sell in the current market.
In this course we will go through specific concepts in 4 lessons that cover:
• The anatomy of a sell sheet
• The content and layout of a sell sheet
• Using Photoshop mockups to further reinforce the strength of your pattern
• Working with vector mockups in Adobe Illustrator
• A quick overview of working with InDesign to set up a master document
You will get the bonus of…
• over 25 minutes of direction from an instructor who has been in the graphic design business for over 30 years
• a template to use for preparing your final sell sheet to submit and instructions for it’s use
• a project to create your first sell sheet successfully
• a list of helpful online sites to further your education into art licensing
