Front-to-back marketing for beginners, pros and entrepreneurs. Learn about email, social, branding and so much more
If you have ever been serious about learning all the aspects of marketing starting from learning about your market to running email campaigns, branding, social networking, events and campaigns, creating videos and artwork and how to get this all out to market, then this is the course for you.
During this course you will learn how to:
- Understand your market
- Create a website
- Choose the right social media channels
- Learn how best to email and when
- Essential skills for copywriting
- Leveraging partners
- How and when to use PR
- Best practices for attending events
- Video marketing, graphics and visuals
- Essential collateral for your business
- Creating your marketing plan
- Understanding your clients more deeply
- Innovative marketing ideas
- Working with analytics to know where to strike next
- Marketing psychology
- Using content marketing to make a better impression
- How to retain customers and evaluate and adapt to changing ones
- And lastly how to best use AI
This course is not a deep dive into singular aspects like using photoshop and teaching you how to be a hero copywriter. There are so many of those courses around. Instead this course will give you the BIG PICTURE of marketing. You will know how it all fits together, and by using all of the elements in this course you will have all the tools to run any marketing campaign from beginning to end successfully.
