Learning how to write a great video advertisement is an extremely valuable skill for any business owner or filmmaker, and yet it’s often overlooked or difficult to find information on what exactly goes into writing a commercial. This course is meant to provide that information, and breakdown everything that goes into the making of some of the best commercials on the web or on TV.
“To make great film you need three things; The script, the script, and the script”
– Alfred Hitchcock
In this course we’ll be covering:
- How to generate ideas, and where those ideas comes from.
- Aristotle’s “The Three Appeals” and how to use them to persuade a viewer.
- How to structure any advertisement.
- Writing workflows for refining your script.
- How to properly format a commercial script.
Video advertisements are as in-demand as ever, and learning how to create engaging advertisements for either your own business or as a freelancer is one of the best ways to increase revenue or earn a living in the world of filmmaking.
Writing a script can seem daunting, especially when all you’ve got in front of you is a blank page. This course is designed to get you writing straight away and help elevate some of the pressure on writing and producing a good commercial.
If you’re brand new to writing commercials, this will give you a deep understanding of what goes into writing and producing an advertisement. Even if you’ve got experience in filmmaking or advertising, the hope behind this course is to help you better understand advertising techniques that maybe you already had a feel for but might not have been able to put your finger on, or introduce you to new ideas to help strengthen your ads.
