If you already use ChatGPT or Claude, you know how easy it is to ask for a video idea. The harder part is deciding what that video should say—and giving AI clear enough direction to follow it. Who are you speaking to? What do they already know? What do they care about? What should they see first, and what should they do next?
Those choices are the reason I devoted a whole phase to creative thinking. Before we get to generation, we break down the audience, the message, the hook and the way the story is presented. Then, when I show you the prompt, the pieces have a purpose. You’re making decisions you understand, rather than filling in a template and hoping for the best. The course takes you through the tool setup, that creative thinking, generation examples and a review process. The worksheets help you carry the same idea from one stage to the next.
