With the AAA program, you and your team will be equipped to take your ad accounts to the next level thanks to hours of our unparalleled insights, insider best practices, and helpful tools from the best in the biz.
You’ll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for a high-achieving account, how to expand into other top performing channels immediately (TikTok, Performance Max, Email/SMS, and YouTube), and much more.
The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don’t have to create from scratch.
Course Outline & Takeaways
- client goal setting and expectation management
- meta account assessment and optimization
- client reporting
- internal reporting
- what metrics to focus on to drive sales
- reporting with third-party tools, including Northbeam and Triple Whale
- attribution window choices and decision making
- why first-party data matters
- soft reporting metrics
- hard reporting metrics
- helping clients figure out what numbers they have to hit
- custom metrics
- Google Data Studio / Supermetrics
- explaining attribution
- audience structure
- prospecting audiences
- middle funnel and bottom funnel structure
- an ideal remarketing setup
- using your catalog properly
- finding new customer segments
- setting up Meta Shops properly
- using Advantage+
- landing pages to test
- creative sourcing
- creative cornerstones
- types of creatives needed
- creative testing
- creative scaling
- creative review process
- TikTok ads mastery
- Performance Max ads mastery
- YouTube discussion
- email and SMS mastery
- checking your pixel
- checking your catalog
- checking your events
- and SO much more!
