MODULE 1
COURSE OVERVIEW
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.
MODULE 2
DIRECT RESPONSE 101
2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response
MODULE 3
PRE-REQS TO VIDEO EDITING
3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Performance Creative
3.4 – 5 Stages of Performance Ad Creative
MODULE 4
MASTERING MENTAL & CREATIVE STATES
4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor
MODULE 5
PRODUCT & CUSTOMER RESEARCH
5.1 – Product Benefit & Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level
MODULE 6
PERFORMANCE AD CREATIVE
6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types
MODULE 7
ASSET MANAGEMENT
7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream
MODULE 8
EDITING VIDEO ADS THAT SELL
8.1 – Video Ad Editing Process (11 Steps)
8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors & Overlays
8.5 – Editing Voice Overs
8.6 – Exporting Hook Variations
