A Guide to Photographing and Creatively Directing a Fashion Lookbook

When working within the fashion industry — whether as a photographer, creative director, or maybe even a brand owner yourself — one of the most common concepts you’ll come across is a fashion lookbook, which involves a series of images designed to promote the clothing of a brand or clothing collection.

Within this class, I’ll be providing you with a guide to apply to your own shoots, walking you through the pre-production process as well as tips for shooting your lookbook, referencing a real-world example of a recent lookbook that I photographed for a well-known sports retailer.